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mediamix 0.4.0.9000

Get started
Walkthrough
Reference
- Walkthrough: from weekly spend to a budget recommendation
- Media mix modelling
- Choosing carryover parameters
- Tuning with tidymodels
- Attribution
- Building journeys from event logs
- Carryover and credit are the same idea
- Background
- Methods and references
- How mediamix relates to other tools
Changelog

License

YEAR: 2026
COPYRIGHT HOLDER: Justin Chase

Developed by Justin Chase.

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